1/What do you want to achieve? i wont to increase the amount of people that go to the knight crew at glyndebourne and to possible decrease price for people in supported housing
2/Profile of your target group(s):
What are they like? youths inbertwen 15 - 18 most will relate to the events of the knight crew in relation to gangs
Where are they based? supported living homes - the foyer - YMCA- open house
What is their experience of the arts/Glyndebourne? none but are trying to appeal to people with no idea what to expect this is because i wont to chance the discrimination of theatre
What are your key messages to them?that theatre isn't just for old people its for all
What do you want them to do – what barriers might stop them? i wont them to attend the knight crew play but the barriers are that there in supported housing witch means there most likely to be on benefits so wont have much money and not all of the housing plans are close to Lewis
3/Describe your selected methods of communication:
Why did you decide that this was the best way to communicated with your target group(s)? using big bold text and big images to appeal to them more using graffiti will attract the more because is a stereo type for youths and they like to look at it
Give reasons for the creative design you’ve chosen.iv choose to use big bold graffiti and also police banner because both things have relevance to youths these days and they can be large so the audience will see them and see banner tape will what to find out what its about so there more likely to have a look i also think that showing peoples faces with a mix of knights and (stereo type) Chev's the reason for this is people like to look at images more than text and see such a cross mix of types of people there be interested to see what its about.
What are the key pieces of information your marketing assets need to convey (NB I know it’s still early stages, but I noticed that quite a few of the examples don’t include the essentials logo, date, creative team, booking information etc. so might be worth a reminder on that!!)
Think:
WHO? 15-18 years old
WHAT?
WHERE?
WHAT?
WHERE?
WHEN?
HOW?
It might be a helpful exercise for students to mark out a timeline of how their planning/activities roll out?
4/How will this interact/complement your Press plan?
5/How will you measure the success of your marketing campaign? How will you tell if you have reached your target group?
I look forward to seeing your final pitches in December
