Unit 5 LO1.2 viral campaign

its a campaign that uses the method of people passing on adverts, videos just general information the method of it is that send it to one person and they will send it to another and so on and so forth continuing through friends to friends making its way around very fast and cheap i.e dove's advert trying to sell there brand but doing a advert showing some one preparing for a photo shoot and the editing that is done to the final picture to make her look much better than what she is, in the ad there is no products by dove presented but it gives you the image of real beauty and that dove is the brand being promoted.

a prime example of a viral campaign is the diet coke & mentos ad on YouTube it's viewers can range from any age, the advert clearly shows what can happen if you put the two together, this appeals to people because its random & it looks great so it will attract the audience its also entertaining which will make people want to share & show the link witch may make people want to buy them.

another one is the cadburys eyebrow advert this is a very entertaining ad its shows to school children sitting down then all of a sudden there eyebrows start going crazy it was a great way to get the viewers interest

Unit 5 LO2.3 project proposal

Your Name CJ (Craig Jenner)

Names of people working in your group

myself

1. What are you/your groups’ ideas for the campaign?

A facebook page or bebo & to make a poster to put around towns & to appeal to the members of young housing projects i.e. the foyer,YMCA,south well lodge. i think its a good idea to let these places know what is going on because the people that live there don't really do , muchin their spare time, from past experience. All the housing projects only house people within the age range that is required for the knight crew. As part of the campaign I think these people should get a little reduction of cost because they don't have much money. I'm also going to create a widget for the Internet site choose.

2. What parts of this campaign are you individually responsible for?

I'm responsible for every thing

3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.

I'm going to create a poster and Internet page with a active working widget

4. Give a detailed time plan up to Dec 11Th of what you intend to do?
planed poster 23rd Oct,
12Th create poster on photo shop to see if I'm able to do my design
13Th edit poster making there are relevence to the production

19Th plan animation on paper or using flash just to gain ruff ideas of what is going to get animated
20Th begin creation of animation and poster find relevant cosmetics for the knight crew (background colours etc)
26Th finish cosmetics for animation then double check poster to make sure it has the right cosmetics
27Th create animation put the glynebourne infomation on the poster
3rd finish poster making sure all the colours go and has relevence to the animation
4Th checking poster finished and animation then begin to think about the pitch
10Th Rehearsal of pitch and make sure every thing is included
11Th prepair and do my pitch to some of glynebourne's staff

Unit 5 LO1.2 what i looked at

during my lesson with jon i looked at the campaign about the level of cannabis also about the foyer

l01 anti knife crime- choose a different ending

• the main message for this advert is to dispel the myth that carrying a knife gives you protection and provoke young people to think carefully about their decisions by showing them the consequences of carrying a knife:open wounds ,death, shame on family, prison.


• the adverts targeted audience is for 13-15 year old, my personal opinion is that it should be aimed for about 11-21 year old people because there is no other ad's like this for people there age and knife crime is relevant to every one.


• the link to the mtv ad http://www.met.police.uk/campaigns/anti_knife_crime/AntiKnifeCrimeVideo.mov


• the strategy of the advert is to infliced fear into the views showing whats happens to people and the chooses they have to make, it shows it in steps showing a black screen with white righting to make the audience pay more attention, it shows a mum crying at a police station whitch will make parents think, there is also a little scene of a youth geting stab.

Unit 5 LO1.2 avatar

1) What you think is the point behind the Avatar marketing is?
to increase the amount of people that go to view the film and to get money from the production of it and to reach all the target audience

2) Where you have come across it?
iv seen ad's on TV for it heard about it on the radio seen it on magazine covers its covered a large range of advertisement to let every one know about it

3) Were you were affected by it in any way?
it had an effect on me because it made me want to see it because it was appealing and the new 3-d effect sounded amazing and really made me wanna see it and from what people had told me about it

4) What message is the campaign is trying to communicate?
to come and watch the new never seen before cinematic film , the reason for this is the film has parts for every 1s like kids because the fairy land stuff the action for older people the effects brought most people in due to it being a 3-D film that had technology that never be see or used until this film

5) The overall strategy for communicating that message ?

the Creator of the advert choose to include allot of the action scenes to make it appeal and kinda shock the viewer also showing little clips of some of the mains scenes combined tougher to make the viewer sit at the edge of there seats it makes you wanna know whats happened also with some of the clip where all of a sudden is some massage monster may surprise the viewer

6) The items that have been used in the campaign?

these are some examples of posters and flyer's that has been used for avatar's advertisement campaign they are also trailers and viral adverts on the Internet

7) What is similar about the items in this campaign ?

from the images about it shows us that the similarity's are the title is always the same also the si-fi genre of each of the poster designs also they all have a dark atmosphere and that no contain much information about the film at all just the use of random images which makes the person seeing them what to know what its about

8) Who is targeted by the campaign?

avatar had a broad target audience from young to teens, male and female. and was afraid that it would have no specific target audience and wanted to shorten the action scenes to appeal it more to female audiences they also said that there aiming to target the same people as high school musical which saying a younger generation

9) How the people that created the campaign have tried to reach that target audience?

they have used dark and gloomy style for the posters some of just planets and other with the aliens face that appeals to younger people that no so much think that there real but not sure if they could be also they set out a time frame and certain time for there ad to go on TV to appeal to the right people like after school times and before

10) The strengths of the campaign and how successful it is in communicating its message?

one of the big strengths of the campaign is the people within the cast due to there being big celebrates in the film it makes people wont to watch it and because its a one of a kind brake through in 3-d generation that is its biggest strengths and there was so many different adverts trailers

11) Any weaknesses in the campaign and how it could be improved?

there was no major weaknesses because the film ended up a complete success and racked in allot of money but in a way the cost to promotes and produce it was there biggest weakness due to it costing so much and it was such a big gamble that it would make the money back and laying allot on the line

12) Whether you were already aware of this campaign?

i had herd of the campaign before i herd about it during are course i herd about it of of the radio and from TV also got recommended by Friends

13) How is star power used in the campaign?
cgi computer graphic images was the star power of creating the aliens because they are the main charicters also for the reson they have never been seen before one of a kind aliens

14) Is there a message in the marketing about society’s set of beliefs?

it makes you think that the humans are evil and power hungry, greed for money and makes it look like the aliens are good trying to protect the forest and keep things alive but the humans just want to get the the valued item under there main tree

Unit 5 LO1.2 target audience

who your target audience will be
my target audience is teenagers aged between 14 to 19

the Crawley foyer, Crawley open house,Robinson house, Redhill YMCA search for more supported living houses talk to connextions

how you will persuade your target audience to take notice of your campaign and its message
we need to approach the teens as a teen no over formal because it will decrease interest strait away in them place, need to be bold & blunt letting them no what their missing or what they can watch give them good information about the knight crew & about how they can get there. using a format they understand i.e videos animation slide shows pics

how you will distribute or broadcast your campaign

i think a good way to get my stuff out their so that people no whats going on by big bold posters but with fun good picture to attract peoples eye using pics of young people and also leaflets for more connextions carry easyer also make a animation to broadcast on youtube facebook and bebo to begin a virual campaign

what materials and equipment you will need to promote your message

i will need access to the internet & a number of microsoft software like word, powerpoint, ill need use of a printer , the right software to make animations posible a meeting with the people incharge of the support houseing to see if i can speak to the people, facebook

which elements you will use across the different campaign elements, Such as themes, logos, messages etc

how you plan to measure the success of your campaign.

i can moteture the progre on facebook by seeing how many people join my page could do a quition air to hand to people to let me no what they think of the source

Unit 5 LO1.2 think drugs

• the main message for the think drug advert is that people driving under the influence of cannabis are very easily spotted because of there eyes and that the penalty is the same as drink driving
• One idea behind it is to make people who smoke cannabis get paranoid about driving under the influence they do this by making the people in the ad have massive eye to show you cannot control the change in your eyes. Also your more aware of your seroundings than the road under the infuence it also shows that police can appear from no where.
• the strategy of the advert is to show users that it is easy to be spotted and recognised by police and to bring fear to people so they don't do it
• another stragery they use is to make people think because there has been loads of crashes from drink driving wen it mentions u can get the same penalty you think about the risk of crashing stoned
• the targeted audience is for people who smoke cannabis or may be thinking about it , car owners to prevent it being smoked in there car the age range is roughly 14 to 26

Unit 5 LO1.2 bt ad

what you think it is about?
the bt ads purpose is to promote their product to get the viewers to buy or like it and so the audience can see what it looks like

where you have come across it?
the main source of their campaign is advertised on the TV in a kinda soap series its played more around evening times so people from work see it and its also on the Internet via pop-ups

whether you were affected by it in any way?
the ad is like a soap and people get stuck into it, it didn't effect me personally but I'm sure people follow the ads just as they do Eastenders the reason it hasn't affected me is because i don't really watch TV so don't get the chance to follow

what message the campaign is trying to communicate?
the main message is to buy there product but there is allot of genre messages i.e trying to saying you need a home hub to be a happy successful family & also aimed more to higher class people with a good income the reason i think this is because Chris Marshal is a celebrity and the way the actors dress and in most the ads there in a nice high class house .

the overall strategy for communicating that message?
the overall strategy for this is allot on humor and on the family image using the situation of a step father as well
the items that have been used in the campaign?
they use TV ads and also pop-ups on the Internet bt also have a home page covered in advertisement they've used bill boards and the sides of buses to get the message around

what is similar about the items in this campaign?
in all the ads part from 4 have the same people in it as a family unit

who is targeted by the campaign?
the targeted audience are middle class people with a good income to afford it also Internet users and people that own a land line

how the people that created the campaign have tried to reach that target audience?
they have by showing every day life family scenario's using a bit of humor and by doing aloud of ads relevant to each other as if it was a soap but their about 30secs long instead of 30 Min's and also using Chris Marshal who is well known for his humor in my family as nick but in these ad hes the step father of 2 kids a boy who looks around 16-18 and a girl looking around 10-12

the strengths of the campaign and how successful it is in communicating its message?
its the only broadband advert that's uses the element of a soap to attract the viewers and makes them wont to follow it, its also strength is that its using simple words for the viewer to understand & not to confuse them it also has a familiar face from a TV show "my family" that is none as a funny character which makes people wont to follow it & it looks rather classes which appeals to a lower class of people because they may wont they homes to look classier .

any weaknesses in the campaign and how it could be improved?
it an expensive broadband that is aimed at middle class people but they don't have a range that can be purchased for a lower class say a cheaper broadband that doesn't look as flashy it also doesn't really explain about the service in any of the adds.

whether you were already aware of this campaign?
i was all ready aware of this campaign before this task because it is widely advertised over the Internet using pop-ups and on the TV.

Unit 5 LO1.2 aida bt add

awareness- the TV add makes people aware by showing the BT home hub just after letting the family in to view the house the sales mans says "o i notice you've seen the BT home hub" using a bit of humor, the message is to middle class people in this add it kinda got directed towards men given the expression that its a gadget.

interest- the sales man explains allot about the benefits of the home hub by saying about 8 meg wireless broadband, built in security, free evening and weekend calls over the net and he said " soon your be able to handle TV & videos on demand then a women's voice speaks over all & says "bt home hub has all the technology to meet all them needs" it shows a average sized family moving in to a house it gives a message that the bt home is a accessory for a home.

desire - just the look of it is convising its the newest toy for men to play thing i looks great it looks like it owner has money its flashy.

Unit 5 LO1.2 aida

A - awareness - make the customer aware of your product message or service

I - interest - make the customer interested by explaining features and benefit's and also visuals & sound must be engaging

D - desire - convince customer they wont the product or agree with you

A - action - lead cum to purchase the product or take action