to increase the amount of people that go to view the film and to get money from the production of it and to reach all the target audience
2) Where you have come across it?
iv seen ad's on TV for it heard about it on the radio seen it on magazine covers its covered a large range of advertisement to let every one know about it
3) Were you were affected by it in any way?
it had an effect on me because it made me want to see it because it was appealing and the new 3-d effect sounded amazing and really made me wanna see it and from what people had told me about it
4) What message is the campaign is trying to communicate?
to come and watch the new never seen before cinematic film , the reason for this is the film has parts for every 1s like kids because the fairy land stuff the action for older people the effects brought most people in due to it being a 3-D film that had technology that never be see or used until this film
5) The overall strategy for communicating that message ?
the Creator of the advert choose to include allot of the action scenes to make it appeal and kinda shock the viewer also showing little clips of some of the mains scenes combined tougher to make the viewer sit at the edge of there seats it makes you wanna know whats happened also with some of the clip where all of a sudden is some massage monster may surprise the viewer
6) The items that have been used in the campaign?
these are some examples of posters and flyer's that has been used for avatar's advertisement campaign they are also trailers and viral adverts on the Internet
7) What is similar about the items in this campaign ?
from the images about it shows us that the similarity's are the title is always the same also the si-fi genre of each of the poster designs also they all have a dark atmosphere and that no contain much information about the film at all just the use of random images which makes the person seeing them what to know what its about
8) Who is targeted by the campaign?
avatar had a broad target audience from young to teens, male and female. and was afraid that it would have no specific target audience and wanted to shorten the action scenes to appeal it more to female audiences they also said that there aiming to target the same people as high school musical which saying a younger generation
9) How the people that created the campaign have tried to reach that target audience?
they have used dark and gloomy style for the posters some of just planets and other with the aliens face that appeals to younger people that no so much think that there real but not sure if they could be also they set out a time frame and certain time for there ad to go on TV to appeal to the right people like after school times and before
10) The strengths of the campaign and how successful it is in communicating its message?
one of the big strengths of the campaign is the people within the cast due to there being big celebrates in the film it makes people wont to watch it and because its a one of a kind brake through in 3-d generation that is its biggest strengths and there was so many different adverts trailers
11) Any weaknesses in the campaign and how it could be improved?
there was no major weaknesses because the film ended up a complete success and racked in allot of money but in a way the cost to promotes and produce it was there biggest weakness due to it costing so much and it was such a big gamble that it would make the money back and laying allot on the line
12) Whether you were already aware of this campaign?
i had herd of the campaign before i herd about it during are course i herd about it of of the radio and from TV also got recommended by Friends
13) How is star power used in the campaign?
cgi computer graphic images was the star power of creating the aliens because they are the main charicters also for the reson they have never been seen before one of a kind aliens
14) Is there a message in the marketing about society’s set of beliefs?
it makes you think that the humans are evil and power hungry, greed for money and makes it look like the aliens are good trying to protect the forest and keep things alive but the humans just want to get the the valued item under there main tree
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