Unit 5 LO1.1. investigating a campaign

Unit 5 LO2.0 my pitch

poster layout Unit 5 LO2.1

poster layout  Unit 5 LO2.1

Friday, 18 September 2009

Unit 5 LO1.2 aida bt add

awareness- the TV add makes people aware by showing the BT home hub just after letting the family in to view the house the sales mans says "o i notice you've seen the BT home hub" using a bit of humor, the message is to middle class people in this add it kinda got directed towards men given the expression that its a gadget.

interest- the sales man explains allot about the benefits of the home hub by saying about 8 meg wireless broadband, built in security, free evening and weekend calls over the net and he said " soon your be able to handle TV & videos on demand then a women's voice speaks over all & says "bt home hub has all the technology to meet all them needs" it shows a average sized family moving in to a house it gives a message that the bt home is a accessory for a home.

desire - just the look of it is convising its the newest toy for men to play thing i looks great it looks like it owner has money its flashy.

No comments:

Post a Comment