Unit 5 LO1.1. investigating a campaign

Unit 5 LO2.0 my pitch

poster layout Unit 5 LO2.1

poster layout  Unit 5 LO2.1

Saturday, 23 October 2010

Friday, 21 May 2010

Thursday, 6 May 2010

4.2 feedback on poster

these are the qustions i asked
What is your name? How old are you? Have you seen my poster? Have you seen my animation? Whats do you dislike or like about my poster? Whats do you dislike or like about my animation? Do you think it had any relevance to the Knight Crew production? Is there any thing you think i could of done to improve my work?

Lewis, 16, yes, yes, I liked the way you used colours to make an interesting contrast,also brings out a sence of darkness.
I didnt really like the way it was layed out.
I liked that it was based on the book cover, but i thought that you could have put a bit more in to it.
It deffinatley did because you can sence the theme straight away when you look at it. I would have used just a little more creativity to make sure that it was the best that i could do.

lawrence ellis, 17, yes, yes, i like the knight crew logo on the moon and the warning tape in the middle
i like the fact that the people move on the bridge because it gives the animation a life like feel
i think not because the colour scheme but i do because of the main theme of the yyouth culture involved
no i think its all good as it is x

Lottie, 17, yes, no yes, no , There are lots of colours going on and maybe it might have looked better with actually shadows of people instead of random colours but it effective as it is.
I really like your animation, and its good that you have use the front cover as your main base and have worked around it to make it move
Yes, because you've the cover in your animation it has a lot joined to the knight crew,
Maybe on your poster you could have used really people

Hayden Taylor, 17, yes, yes, i like the cloud background as it gives a dark and eery look to the poster, and i also like he black and yellow bnner, as it pops out at you.
I don't dislike anything of the animation, i think it is very good. Well done CJ =]
I think the animation has a strong relevance to the Knight Crew production as it uses parts of the front cover of the book.
Nothing

Connor, 16, yes, yes, honestly i kinda liked it it's pretty cool except i thought it was kinda bigger and more drastic than the knight crew it's sort of look's like alien's rulling over the world "independent's day" type thing, honestly i think it's not so realistic for the knight crew yet cool but dose'nt really fit.Your animation was rather blank but well put and i honestly think that will work but it's simply just the writing is moving in spelling out knight crew and the figure's in the back move it was kind of token from the main poster so i think you should have made up your own idea, because it's alway's better to try your best to make your backdrops better than the book,or equally diffrent in form, was well created.
<<<<<<<<.
yes
took it in to consideration to create your own aniamtion in form.

evaluation

I fell that i managed my time well and my message to get a younger range of people to attend opera was succesfull, due to the style used to appeal to that target audeince. I construced my poster very well, there was more time left at the end to possibly add some more details and other relivent things to it, but i was happy with the final piece. I got some good feedback from the poster from it geting used in gylnebournes prospectus which made me happy; I felt like i targeted my audince very well with the connextion of gylnebournes target audience, due to it being young people and supported housing is full of young people. I could of improved my campaign by dispaying more posters in a larger range of areas, as well as considering what the knight crew is and put images relevent to that.

Thursday, 1 April 2010

lo4.2 summary of reponces

see summary here

Timestamp    What is your name?    How old are you?    Have you seen my poster?    Have you seen my animation?    Whats do you dislike or like about my poster?    Whats do you dislike or like about my animation?    Do you think it had any relevance to the Knight Crew production?    Is there any thing you think i could of done to improve my work?
3/11/2010 4:25:50    Lewis    16    yes    yes    I liked the way you used colours to make an interesting contrast,also brings out a sence of darkness.
I didnt really like the way it was layed out.    I liked that it was based on the book cover, but i thought that you could have put a bit more in to it.    It deffinatley did because you can sence the theme straight away when you look at it.    I would have used just a little more creativity to make sure that it was the best that i could do.
3/25/2010 5:00:15    lawrence ellis    17    yes    yes    i like the knight crew logo on the moon and the warning tape in the middle    i like the fact that the people move on the bridge because it gives the animation a life like feel    i think not because the colour scheme but i do because of the main theme of the yyouth culture involved    no i think its all good as it is x
3/25/2010 5:19:23    Lottie     17    yes, no    yes, no    There are lots of colours going on and maybe it might have looked better with actually shadows of people instead of random colours but it effective as it is.    I really like your animation, and its good that you have use the front cover as your main base and have worked around it to make it move    Yes, because you've the cover in your animation it has a lot joined to the knight crew,     Maybe on your poster you could have used really people
4/1/2010 15:50:31    Hayden Taylor    17    yes    yes    i like the cloud background as it gives a dark and eery look to the poster, and i also like he black and yellow bnner, as it pops out at you.    I don't dislike anything of the animation, i think it is very good. Well done CJ =]    I think the animation has a strong relevance to the Knight Crew production as it uses parts of the front cover of the book.    Nothing

Thursday, 25 March 2010

lo2.3 poster screen shoots

stage 1
stage 2

Unit 5 LO2.3 animation screen shots

this is the second stage of text flying in
                                             
this is my third stage 

this is my fourth stage
stage 5
stage 6

Thursday, 28 January 2010

unit 5 Lo2.2 and lo3.1 lo4.1campaign diary

Timestamp action completed Decisions made and the reasons behind them What I need to do next

10/16/2009 6:00:59 i dont no why im siting here manz fells sick
under it sleep lot
pain killers debait whether go home or die out here


10/16/2009 14:54:54 choose to work alone also done some plaining and idears for my campaign thort of using facebook & other internet site also supported liveing homes choose to more direct my campaign to supported living for youngs because i think is a good idear to advertise a oprea for 14 to 19 years olds at a place where loads of teen live speak to manager see if its ok to speak with people plan my animation using mind map


11/5/2009 15:55:46 fort about all the designs and choose the one i wont to use for my final peace and all starts to make my idear using power point to use power point because i like the way its layout contue my finished peace


11/19/2009 16:09:27 i have conpleted a full animation for the knight crew choose to make the people move in the image and also the text of the knight crew possible edit the dog in the image to make it move


11/20/2009 15:01:49 finished animation and going to wait to speak with dan let the people go 1 way soo the stay at mid of picture because its centred into the mid of image speak with dan


1/22/2010 14:48:41 finished pitch notes doc too keep silhette look and locate star that fit with background


1/28/2010 15:03:31 done practise presentaion , finished presentation, re-ordered blogger i now need to go back and finish un- conpleted work Unit 5 LO2.3 Storyboards/Layouts for animation,
Unit 5 LO1.2 Avatar questions done
Unit 5 LO2.1 Flow diagram of Ideas for campaign ( in campaign folder) done
Unit 5 LO2.4 Campaign materials inc Posters, Animations
Unit 5 LO3.1 ‚ Blog/Diary entries of pre-production, production ( google doc) done
Unit 5 LO3.2 ‚ Pitch and feedback Post from Glyndebourne.( email from sarah) done
Unit 5 LO4.1 ‚ Blog/Diary entries of pre-production, production
Unit 5 LO4.2 ‚ Pitch feedback and evaluation of final piece in relation to clients needs

Thursday, 21 January 2010

Unit 5 LO4.2 sarah cants email reply

Hi Craig

Brilliant ideas,really like you ideas using viral marketing through
various websites like Youtube, Vimeo, Facebook etc. Also, great that you
have thought about community places to promote. I think that you have
found a brilliant idea to market to housing projects and centres. Maybe
you should meet / interview a leader in one of these groups so that you
can find out whether they organise groups going to events etc and how to
get information to them.



General marketing feedback

In terms of feedback from a Marketing point of view, I just thought I
should re-emphasize context. I think it's worth a reminder that in the
real world all the nice creative bits are often generally outsourced to
designers. So in the final presentations, we'd like to know about their
rationales; a detailed summary describing how they arrived at these
creative ideas and a breakdown of the marketing campaign itself.
Throughout the process students should be thinking about this overall
plan

Unit 5 LO3.2 pitch notes

so far I have had a meeting with a number of glynebourne's people each from different roles within the company

I felt that my pitch went well after I got over the nerves of speaking in front of people the reason for this is because every one seemed to have a keen interest in what I was saying and I'm confident that my plans will work and look good at that and felt that my poster interested them.

I think my campaign is going really well because i have completed my poster and almost done my animation and asked about a reduction for supported housing which i think was a really good choice because no one really considers them


I obtained their feedback on my pitch they said;
  1. i could contact them about the costs of people from supported housing
  2. they liked the silhouette - it wouldn't matter to much if i couldn't get pics of actors because you can tell what it is along with it being intriguing
  3. they liked star text ed because its been used for there new flyer's
  4. i could always get in touch with locale business to see if they can help reduce costs

from the things they said I'm going to:
contact them in relation to fee's
keep the silhouette
search for other possible stars to use for animation


i have done :
emailed sarah about costs (see post below)

Unit 5 LO4.2 email to Sarah Cant

Hello i was wondering if you would be able to apply a discount to the members of supported housing as mentions in pitch but could do with knowing asap and also for my animation witch text would be prefered out of the two on the word document each one will move