Unit 5 LO4.2 sarah cants email reply

Hi Craig

Brilliant ideas,really like you ideas using viral marketing through
various websites like Youtube, Vimeo, Facebook etc. Also, great that you
have thought about community places to promote. I think that you have
found a brilliant idea to market to housing projects and centres. Maybe
you should meet / interview a leader in one of these groups so that you
can find out whether they organise groups going to events etc and how to
get information to them.



General marketing feedback

In terms of feedback from a Marketing point of view, I just thought I
should re-emphasize context. I think it's worth a reminder that in the
real world all the nice creative bits are often generally outsourced to
designers. So in the final presentations, we'd like to know about their
rationales; a detailed summary describing how they arrived at these
creative ideas and a breakdown of the marketing campaign itself.
Throughout the process students should be thinking about this overall
plan