Unit 5 LO1.2 bt ad

what you think it is about?
the bt ads purpose is to promote their product to get the viewers to buy or like it and so the audience can see what it looks like

where you have come across it?
the main source of their campaign is advertised on the TV in a kinda soap series its played more around evening times so people from work see it and its also on the Internet via pop-ups

whether you were affected by it in any way?
the ad is like a soap and people get stuck into it, it didn't effect me personally but I'm sure people follow the ads just as they do Eastenders the reason it hasn't affected me is because i don't really watch TV so don't get the chance to follow

what message the campaign is trying to communicate?
the main message is to buy there product but there is allot of genre messages i.e trying to saying you need a home hub to be a happy successful family & also aimed more to higher class people with a good income the reason i think this is because Chris Marshal is a celebrity and the way the actors dress and in most the ads there in a nice high class house .

the overall strategy for communicating that message?
the overall strategy for this is allot on humor and on the family image using the situation of a step father as well
the items that have been used in the campaign?
they use TV ads and also pop-ups on the Internet bt also have a home page covered in advertisement they've used bill boards and the sides of buses to get the message around

what is similar about the items in this campaign?
in all the ads part from 4 have the same people in it as a family unit

who is targeted by the campaign?
the targeted audience are middle class people with a good income to afford it also Internet users and people that own a land line

how the people that created the campaign have tried to reach that target audience?
they have by showing every day life family scenario's using a bit of humor and by doing aloud of ads relevant to each other as if it was a soap but their about 30secs long instead of 30 Min's and also using Chris Marshal who is well known for his humor in my family as nick but in these ad hes the step father of 2 kids a boy who looks around 16-18 and a girl looking around 10-12

the strengths of the campaign and how successful it is in communicating its message?
its the only broadband advert that's uses the element of a soap to attract the viewers and makes them wont to follow it, its also strength is that its using simple words for the viewer to understand & not to confuse them it also has a familiar face from a TV show "my family" that is none as a funny character which makes people wont to follow it & it looks rather classes which appeals to a lower class of people because they may wont they homes to look classier .

any weaknesses in the campaign and how it could be improved?
it an expensive broadband that is aimed at middle class people but they don't have a range that can be purchased for a lower class say a cheaper broadband that doesn't look as flashy it also doesn't really explain about the service in any of the adds.

whether you were already aware of this campaign?
i was all ready aware of this campaign before this task because it is widely advertised over the Internet using pop-ups and on the TV.