Unit 5 LO1.2 think drugs

• the main message for the think drug advert is that people driving under the influence of cannabis are very easily spotted because of there eyes and that the penalty is the same as drink driving
• One idea behind it is to make people who smoke cannabis get paranoid about driving under the influence they do this by making the people in the ad have massive eye to show you cannot control the change in your eyes. Also your more aware of your seroundings than the road under the infuence it also shows that police can appear from no where.
• the strategy of the advert is to show users that it is easy to be spotted and recognised by police and to bring fear to people so they don't do it
• another stragery they use is to make people think because there has been loads of crashes from drink driving wen it mentions u can get the same penalty you think about the risk of crashing stoned
• the targeted audience is for people who smoke cannabis or may be thinking about it , car owners to prevent it being smoked in there car the age range is roughly 14 to 26