its a campaign that uses the method of people passing on adverts, videos just general information the method of it is that send it to one person and they will send it to another and so on and so forth continuing through friends to friends making its way around very fast and cheap i.e dove's advert trying to sell there brand but doing a advert showing some one preparing for a photo shoot and the editing that is done to the final picture to make her look much better than what she is, in the ad there is no products by dove presented but it gives you the image of real beauty and that dove is the brand being promoted.
a prime example of a viral campaign is the diet coke & mentos ad on YouTube it's viewers can range from any age, the advert clearly shows what can happen if you put the two together, this appeals to people because its random & it looks great so it will attract the audience its also entertaining which will make people want to share & show the link witch may make people want to buy them.
another one is the cadburys eyebrow advert this is a very entertaining ad its shows to school children sitting down then all of a sudden there eyebrows start going crazy it was a great way to get the viewers interest
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