l01 anti knife crime- choose a different ending

• the main message for this advert is to dispel the myth that carrying a knife gives you protection and provoke young people to think carefully about their decisions by showing them the consequences of carrying a knife:open wounds ,death, shame on family, prison.


• the adverts targeted audience is for 13-15 year old, my personal opinion is that it should be aimed for about 11-21 year old people because there is no other ad's like this for people there age and knife crime is relevant to every one.


• the link to the mtv ad http://www.met.police.uk/campaigns/anti_knife_crime/AntiKnifeCrimeVideo.mov


• the strategy of the advert is to infliced fear into the views showing whats happens to people and the chooses they have to make, it shows it in steps showing a black screen with white righting to make the audience pay more attention, it shows a mum crying at a police station whitch will make parents think, there is also a little scene of a youth geting stab.